Plastic pollution is still a huge problem worldwide, even though we hear about it virtually every day in the news and on social media. Even while we may all contribute by following the “Three R’s” guideline (Reduce, Reuse, and Recycle), the issue must be addressed at its root. That is why significant corporations embrace the fight and develop sustainable packaging that will help reduce plastic waste for good.
Coca-Cola was one of the most recent “major players” to begin adopting ecologically friendly packaging. The business debuted its first paper bottle prototype in October of last year, and a trial run of 2,000 bottles will be released in Hungary later this year.
Coca-Cola has shown the prototype of a paper bottle.
Even though the prototype container still has a thin plastic liner, the business is working on a bottle made entirely of paper.
The bottle would ultimately take the place of the original design that we’re all familiar with.
In Hungary, the business will test the new packaging with AdeZ, a plant-based beverage.
Coca-plant-based Cola’s drink AdeZ will be used to test the paper bottle. The first batch of 2,000 bottles will be sold in the second quarter of this year on kifli.hu, one of Hungary’s fastest-growing online grocery shops.
Stijn Franssen, a package development manager, is in charge of the project.
“Our goal is to develop a paper bottle that can be recycled in the same manner as any other form of paper, and this prototype is the first step toward that goal.” “A paper bottle offers up a whole new universe of packaging options, and we believe that paper packaging will play an important part in the future,” says Stijn Franssen.
Before the final product was revealed, the bottles went through many prototype phases.
Even though this paper bottle prototype still has a plastic liner inside. Stjn said it is constructed entirely of recycled plastic that can be recycled after use. The next stage, according to him, is to produce a paper bottle without a liner that can be recycled like any other paper.
Even though the prototype bottles are still plastic-lined, the project’s ultimate objective is to build a bottle that is entirely made of paper.
Coca-Cola has a lot of ambitions for the future. The firm notes on the project’s website that it wants to “collect and recycle a bottle or can for everyone [they] sell by 2030, while also greatly decreasing usage of virgin packaging materials and solely utilizing 100% recyclable packaging materials.”
