While a series of protests demanding justice and equality for oppressed African-Americans are sweeping the United States, many companies including Facebook, Netflix, Nike, Peloton, Disney, and Twitter are actively showing support and standing by the protesters.

After George Floyd, an unarmed black-man, was brutally murdered by a white police officer in Minneapolis, thousands of Americans took to the streets to battle racial inequality. Mark Zuckerberg, CEO of Facebook announced that he will be donating $10 million to groups fighting for justice. Last Sunday, Zuckerberg wrote on Facebook: “We stand with the black community”, and added: “I know $10 million can’t fix this.”

George Floyd protests
Demonstrators gather near the White House on Sunday.

Facebook is already facing scrutiny for their way of handling online discussion of the protests, and Zuckerberg remarked that Facebook should do more to protect the people and avoid promoting bias. He stated that he and Priscilla, his wife, have been making contributions to organizations that are actively working to battle the criminal justice system for years, and that they have donated about $40 million annually to them. He also added that he’s “grateful” that the video of Floyd’s brutal murder was shared online, “because we all needed to see that.”

Twitter also stepped up to support the African-American communities by adding a #BlackLivesMatter slogan to its official bio. On Sunday, Twitter also presented its users with a list of accounts to learn more about “marginalized groups”, and added a suggestion which read “Diversify your feed” in one tweet.

Peloton (PTON), a fitness startup, donated $500,000 to the National Association for the Advancement of Colored People (NAACP)’s legal defense fund in an attempt to support black communities. John Foley, CEO of Peloton, wrote: “This week, what’s become clear to me is we must ensure this is an anti-racist organization”, in a message to users.

Nike also came forward to express solidarity for black communities by reversing it’s iconic slogan “Just Do It” in an online video, to “For once, Don’t Do It.” The video read “Don’t pretend there’s not a problem in America. Don’t make any more excuses. Don’t sit back and be silent.”

Sharing the same view, Netflix also wrote:

Robert Iger, Disney’s Chairman, wrote in a memo to employees that the COVID-19 pandemic combined with the recent protests are opening up the deep-rooted racial issues prevailing among Americans.

Evan Spiegel, CEO of SNAP stated that he’s “heartbroken and enraged by the treatment of black people and people of color in America”, in a memo to employees. He also emphasized the importance of creating a process that reflects American values that helps the nation to embrace the necessary changes and heal.

Apple’s CEO Tim Cook stated: “Apple has always drawn strength from our diversity, welcomed people from every walk of life to our stores around the world, and strived to build an Apple that is inclusive of everyone”, showing solidarity to the African-American communities.

While Intel’s CEO Bob Swan is pledging $1 million to be donated to organizations that are focusing on social justice, Levi is donating $10 million to several social justice organizations including the National Urban League and the NAACP.

Protests Are Getting Tense In New York. Watch The Video Below

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