Traffic acquisition is only half the results of your marketing equations. Additionally, to bring visitors to your website, it is essential that you keep them there. You also need to transform them from curious potentials into your customers. You have to seal the deal by taking the relationship with a visitor.
This can only happen when you can convert a visitor to your customer. Well, your efforts don’t end here. After making their first purchase, you need to make sure that your prospects convert into regular buyers—a long journey to go. Conversion rate optimization delivers a substantial opportunity to businesses of varied sizes.
A scientific approach can assist you in the process, and website optimization will help your business convert more visitors. It can convert them either into subscribers or customers. In this article today, we go over a few practices that will help you reap the best results. Learn how to get started with conversion rate optimization.
Marketers, bloggers, founders, and anyone else can quickly improve the conversion rate on their websites. Do this from the beginning so that you don’t have to put in all the efforts at once. Moreover, conversion rate optimization is not rocket science. Instead, it is just as simple as applying common sense. Hence, you should think energetically and know what needs to be done.
Let us get started with the conversion rate optimization and how to do it the right way.
What is Conversion Rate Optimization?
A systematic approach of increasing website visitors who take the desired action on your website. The action may include filling out a form, making a purchase, becoming a subscriber, or any other thing. However, to begin increasing your CRO, you need to first understand how users move through your website, the actions they usually take, and what is stopping them from accomplishing their objectives. It is referred to as one of the general terms for a visitor who completes the desired goal. Goals are of varied shapes and sizes.
Sometimes there are some smaller conversions before the visitor completes a
macro-conversion. For instance, a visitor may subscribe to your email list first. Such conversions are known as micro-conversions. In the same scenario, when the customer makes a purchase, it is referred to as a macro-conversion.
What is the Conversion Rate?
You can easily calculate the conversion rate of your website by dividing the number of times a user takes a desired action on your website with your site traffic. Conversion Rate Optimization is calculated only after a visitor visits your website. Note that it is different from the Conversion Optimization of SEO.
Establishing Conversion Metrics
The first step for Conversion Rate Optimization is to identify what are the conversion objectives of a given web page or application. The success metric of a particular website is based on the type of business of a website or a mobile app and the desired goals.
After establishing the conversion metrics of interactions with your audience, enhance the customer experience through conversion rate optimization.
The next step is to identify the area in your funnel which you want to optimize. Start with optimizing that part of the funnel which receives vast traffic or generates the greatest number of conversions. Focussing on such changes first will have a greater impact on your business.
You can also choose to optimize other potential pages or areas, such as the highest value pages or some of the underperforming pages, as compared to other high-performing ones. Optimizing such areas can have an abrupt influence on conversion goals.
Conversion Rate Optimization Audit
Three basic components make up a comprehensive CRO Audit:
- Design and colours: Asses the layout of your webpages and the font, images, colours as well. Your objective should include making the most crucial elements to stand out and offer a frictionless experience to the visitors.
- Technical Checks: Check for Mobile Optimization, On-page SEO, Page Load Speed. Also, ensure that the right keywords are used in the right place. Is your website loading too slow, and as a result, your visitors are leaving your website? Are people not able to see what you intend to show them? These are a few common checks that you should frequently perform to ensure that everything is at the place.
- Copy: Pay special attention to your headlines and CTAs. Make sure that all necessary information is provided on the page to help the visitors make an informed buying decision. Get your content copies prepared in such a way that it is conversion-oriented and relatable.
List all discoveries and ideas that can be worked on for improvement. To be double-sure, you can run A/B tests to conclude what will work out for you. Assure to have an objective in mind. To get relevant results, run your tests for at least 7 days. While building new pages, keep the results of split tests in mind.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.