We have always idealized beauty. When it comes to fashion and popular media, we always see skinny and tall models shining up in the ramp and we all try to be like them as we think it to be the ‘beauty’. As a result of these dominant ideas, people with dark skin, short heights and the ones who are not skinny, never comes out and they look down upon themselves as they do not fit into these ideals.
However, in this changing time, many dominant narrations are being subverted and so is the fashion industry. The popular fashion brand, Benefit Cosmetics have chosen a girl with Down syndrome not only for their marketing campaigns but also as the ambassador if their whole brand!
The heroine of our story, Kate Grant is a 20-year-old girl who has dreamt of a career in the fashion industry throughout her entire life. She received the crown in the Teem Ultimate Beauty of the World pageant and that paved her the way to appear on national television during “This Morning” program in 2018.
She always wanted to be the first model with Down Syndrome and yeah, her dream came true! When Benefit cosmetics realized what a kind and a beautiful woman Kate is, they never hesitated to give her this massive opportunity. The company has branches all over the world and now Kate is featuring in their latest eyeliner products!
The company has taken the right initiative in changing the norms of the beauty industry and Kate undoubtfully is the best person for this challenge. This is the high time for all of us to change our conventional mindset and look out of the box and we do congratulate Kate and Benefit Cosmetics for a huge success!