Almost any market can benefit from an effective content strategy in this digital age; it helps reach the target audience and achieve business goals. This holds for real estate agents too. The importance of maintaining a strong online presence in this competitive industry cannot be stressed enough. Real estate video marketing continues to grow in prominence among marketers. Real estate listings that use videos are known to receive up to 403% more interest than others.
Today, 44% of home buyers start their search on the internet, and 73% of sellers say they would list their property with agents who create real estate videos. As such, real estate agents have started using real estate video to promote their services and properties, stand out in the competition and create strong leads that convert.
Here are some of the most effective video ideas that should benefit your real estate business.
Social Media Videos
Posting real estate videos on different social media networks helps expand your reach and increase awareness about your business. Craft your content based on your goals – whether to promote a property or attract prospects searching for a property.
Most social media platforms prioritize video in their algorithms, which means posting video content gives you a better chance of engaging audiences. You can share videos highlighting properties available in the market, properties you just sold, or short videos showcasing your expertise.
With the proliferation of online video platforms, numerous real estate video editor solutions can help you churn out high-quality work effortlessly.
Agent Profile Videos
People trust and buy from those they know well. A short video clip about yourself lets you show your personality, value, and business details to make a lasting impression on the leads’ minds.
Put the video and its thumbnail in the email signature to reach maximum prospects and improve the deal’s chances of sealing.
Voice-Guided Video Tour
You cannot ignore the importance of basics for a business; produce a video highlighting your listing in detail with all the general information and the entire structure. Such a video tour proves to be critical to buyer decision, so it should be crafted to be enticing and effective.
Consider showing the property at multiple angles to give your viewers an idea of every nook and corner. The amazing idea is to use a first-person perspective to create a guided tour for the property.
You can use a voiceover to show the interior and exterior, amenities, and attractions to their best. Such a video gives you a chance to include facts in captivating language throughout its length.
About Us Videos
Customers and prospects specifically like watching About Us videos to build a more personal connection with the business. This type of video allows agents to showcase their strengths, knowledge, and prior accomplishments, all crucial factors in the industry.
You can consider adding some b-roll footage in this video, like a client meeting or house in the introduction. Talk about why you are in this business to make the video interesting. You can also share your knowledge of the area to establish authority in the eyes of the viewers.
Local Area Spotlight
Pictures of a property captured in natural light may give great marketing material, but they can make the neighborhood appear empty. A video helps feature the best elements around the property and in the city or town that residents can enjoy.
Some of the most effective ideas include giving a preview of local businesses, displaying parks and outdoors, or presenting the famous sight-seeing spots in the area. Neighborhood video tours help leads understand what they can expect in the new property and effectively capture their interest through beautiful surroundings.
With the increasing popularity of videos, drone shots have become immensely widespread to provide a perspective that standard cameras cannot. A drone tour helps show your viewers overhead, wide footage covering the property and its surrounding. It is a perfect way to display how much space your listing occupies.
You can also use the drone to capture views from the house and neighborhood. One can come up with a mesmerizing video showing off the best views a property has and the exact location idea along with the city or town’s vibes.
Building a good reputation and trust in the real estate industry is challenging. Considering how significant is the decision to buy a property, the most effective way for agents to instill trust in the leads is to share experiences of existing clients in the form of testimonial videos.
Reach out to happy clients who have worked with you and ask them to film a quick video sharing their positive experiences. Such an endorsement helps leads get confidence in you. When the clients talk about their home buying journey, it adds to your message.
Ask Me Anythings and Live Videos
Commercial brokers with niche clients can consider using live social media to promote a property.
You can also let viewers ask you questions on YouTube, Instagram, Twitter, and Facebook and answer them in real-time. All your followers receive notification for a live broadcast, improving your chances of engaging the target audience and building long-term relations with them.
Market Update Videos
A powerful way to use video for real estate is to share the latest updates and news about the market and industry. Several trending videos on different platforms garner millions of views from people looking for advice.
You can try to capture stats and reports from reputed resources and explain the insights in a comprehensive language so that viewers can easily grasp the information and find the video valuable. You can even make a tips and tricks video about a topic you are an expert in to impress viewers with questions or concerns.
Video content doesn’t just capture the attention of prospective property buyers but also entice future real estate agents. You can use the power of video to display your company culture and staff, interviews with the most successful agents, and day-in-the-life stories to help viewers understand what the role involves.
Such videos set you apart from other promotional content on the platform, get trust in your brand, and help build meaningful relationships with the target audience.
Real estate video marketing benefits your business by generating leads, boosting engagement with your brand, and providing you with a captivating way to show listings to wider audiences. The ideas for using video are varied, giving plenty of opportunities to agents to show the best of what they have to offer. Choose the ones that reflect your approach and business the best and promote the videos on the right channels to see results in more sales.
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