Privacy of data and its security has become a huge issue even at the federal level. An area of concern particularly is the safe handling of data by way of consent and regulatory requirements followed by organizations gathering or collecting personal and private information. More exactly so, data privacy handling is often about how you share data with other parties, is lawfully assembled or stored, and regulatory restrictions such as CCPA, HIPAA, GDPR, or GLBA.
Why is Data Privacy Important?
Your data is important and should be treated as such. How data is collected and shared by businesses is crucial in making trustworthy relations with clients and partners who care about privacy. So, if you want to keep your data safe, you need an internet service, which is secured with a good internet security suite and has high speed without any lags and minimum downtime. We recommend you to search for ‘internet near me’ if you are in a search of such a connection which is highly reliable.
Data Privacy as opposed to Data Security
What are data privacy and data security? This type of security keeps your information protected from being used by hackers and malware, while data privacy is about data collection, sharing, and usage.
Your personally identifiable information or PII has to be and should be secure. How? By being encrypted, restrictive access and multiple monitoring systems and checks in place. The problem is if the business collected this information illegally without asking the owner, which could be a violation of data privacy regulations even if the data was secure.
Data Privacy Acts and Laws
Lawmakers have finally understood how important data privacy regulation is and for companies to be held responsible for how they use data.
Companies must be aware of where the data came from, what PII might be contained and how it’s collected, stored, and used.
It’s not easy to find, provide or destroy personal data by request. The truth is you need software of GDPR compliance to discover and classify personal data to protect it and help speed up access requests of users.
Health Information Privacy and Portability Act (HIPAA)
Passed by Congress in 1996, Health Information Privacy and Portability Act or HIPAA states larger protection on data privacy and how some companies even sell the data collected.
The difference between GDPR and HIPAA the former covers more than HIPAA and is not focused specifically on health data. Albeit, GDPR can be compared to regulatory requirements of HIPAA.
California Consumer Privacy Act (CCPA)
On January 1, 2020, the California Consumer Privacy Act or CCPA will give consumers the ownership of controlling how companies may collect and utilize their data in the Golden State. Businesses will need to accurately & quickly classify personal data to identify data falling under the CCPA or DSARs.
How Varonis Helps with Data Privacy
Businesses need a data security solution to protect enterprise data, prevent breaches, reduce risk and achieve compliance. Varonis approaches data security and privacy by:
- Manage access to sensitive and regulated data – DatAdvantage and DataPrivilege restrict unrestrained access that leaves companies at risk of a data breach, theft, or misuse. The Automation Engine helps you automatically remediate global access and fix file system permissions.
- Follow proper compliance requirements – Data Classification Engine will classify regulated and sensitive information. With it, you’ll be able to automatically transmit data and also fulfill DSARs. It helps to always follow proper compliance requirements.
- Monitor and detect suspicious behavior on sensitive data – With DatAlert your organization can monitor and send alerts on all your sensitive data. You’ll be able to monitor consumer personal data, who has access to it, unusual activity, and any suspicious behavior ensuring data privacy.
Future of Personal Data Collection
The near future will see an abundance of smart speakers, smartwatches, smart glasses, sensor-embedded clothing, etc., which will collect our personal information at any given time. Even those who don’t like using these devices will likely have their data gathered through roadside facial recognition-enabled surveillance cameras. In fact, it’s already begun what with Amazon Echo making its way into our homes.
We will also need to learn to understand fake data – that didn’t come from humans. Also called “deepfake technology” people can make videos of fake events using social media photos and artificial intelligence can now put together any face that doesn’t even belong to anyone.
Whether data is created by computers or people, one of the biggest concerns will be how it is analyzed. Lawmakers are also beginning to acknowledge personal data collection needs to be regulated.
However, according to some, consumers should be compensated when organizations use their personal information. Some social networks like Minds and Steemit have even rewarded users with cryptocurrency for sharing content on their platforms. Also, some companies pay you for sharing your banking transactions with them. Allowing people to take back ownership of their data maybe isn’t the solution to privacy issues posed by the collection of personal information. Maybe the answer is less data collection so companies change from the targeted advertising business model altogether.
Data privacy regulations are quite straightforward. By law, you can now request how an organization can process your personal data and who has access to it. You can even ask them to not use it at all and they’ll have to comply or pay a penalty. Also, organizations must be transparent to provide users with the information they need to understand how their data is collected and used and make it simple for customers and users to exercise rights of access, erasure, and processing as streamlined in GDPR.
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